Global trading and investment platform eToro has signed a multi-year partnership with Leeds United, becoming the club’s Official Trading Partner from the 2026/27 season.
The agreement also includes Leeds United Women, extending the partnership across both teams. eToro will have a presence at Elland Road on matchdays through pitch-side LED advertising, stadium screens, interview backdrops and digital content.
The partnership will also include fan activations designed to make investing more accessible and relatable to football supporters. As part of its wider marketing strategy, eToro plans to use the relationship to encourage more people to engage with investing, including through its “Loud Investing” initiative focused on increasing visibility and participation among women.
“Football brings people together through a sense of community, which is central to eToro. We look forward to working with the club to create content and experiences that connect with supporters and make the world of investing feel more open and accessible.”
The deal adds Leeds United to eToro’s growing portfolio of sports partnerships as the fintech continues to use football to reach retail investors and build greater awareness of its platform.
eToro, founded in 2007, offers users access to a range of investment products including stocks, ETFs and cryptoassets. The company has been publicly listed on Nasdaq since 2025.
Financial terms of the Leeds United partnership were not disclosed.
