Indian fintech WeRize has raised $7 million in a pre-Series C funding round led by Sony Innovation Fund, with participation from existing investor 3one4 Capital.
The new capital will support further investment in the companyโs AI-powered financial marketplace, expansion of its product portfolio, and preparations for a potential future public market listing.
Founded in 2019 by former Lendingkart executives Vishal Chopra and Himanshu Gupta, WeRize operates a financial distribution platform focused on consumers in smaller cities and underserved markets across India.
The company connects customers with local financial agents and financial institutions, including banks, non-banking financial companies (NBFCs), insurers, and investment providers.
Its platform currently supports a range of financial products and plans to expand further into mutual funds, bonds, co-branded credit cards, and home loans.
According to the company, the funding will also be used to strengthen its AI capabilities, which help facilitate customer acquisition, product recommendations, and financial distribution workflows across its ecosystem.
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WeRize has positioned itself around financial inclusion by targeting consumers outside Indiaโs major metropolitan areas, where access to financial products and advisory services remains more limited.
The company says it has remained profitable for the past three years, reporting an annual gross revenue run rate of approximately $65 million and a net revenue run rate of $32 million.
It also reported an EBITDA run rate of $15 million and a pre-tax profit run rate exceeding $7 million.
The funding highlights continued investor interest in fintech platforms addressing financial inclusion and distribution challenges in large emerging markets.
As competition intensifies across lending, wealth management, and digital financial services, companies are increasingly combining AI-powered technology with localized distribution models to reach underserved customer segments more efficiently.
For WeRize, the new investment is expected to support broader product expansion while strengthening its position within Indiaโs rapidly evolving digital financial services ecosystem.
