GoCardless has formed a strategic partnership with Sequence, an AI-powered billing and quote-to-cash platform, to deliver a fully native Direct Debit integration designed to streamline payment collection for businesses.
The collaboration enables companies using Sequence to automate payment collection directly within their billing engine, covering both one-off invoices and recurring billing schedules.
This eliminates the need for businesses to switch between platforms or rely on manual processes when managing payment workflows. The integration is particularly significant for businesses operating subscription models or those managing complex billing cycles, as it removes friction from the payment collection process.
By embedding GoCardless’s Direct Debit capabilities natively into Sequence’s platform, finance teams can manage the entire quote-to-cash journey without leaving their primary billing environment. GoCardless brings its established bank payment infrastructure to the partnership, offering businesses access to Direct Debit networks that facilitate reliable, low-cost recurring payments.
Sequence contributes its AI-driven billing logic, which handles invoicing, revenue recognition, and payment scheduling. For finance and operations leaders, the practical outcome is a reduction in manual reconciliation work and fewer payment failures associated with card-based alternatives. Direct Debit, as a pull-based payment method, generally delivers higher success rates for recurring transactions compared to card payments, which can expire or be declined.
The partnership reflects a broader industry trend of billing infrastructure providers deepening integrations with payment rails to offer more seamless end-to-end financial operations. Businesses increasingly demand consolidated platforms that reduce the number of point solutions required to manage revenue collection. This development positions both companies to better serve mid-market and enterprise clients seeking to modernize their billing and payment infrastructure without extensive custom development work.
