Executive summary
- Strategic Partnership: GeoWealth has expanded its Series C financing with a $42.5 million minority investment led by Goldman Sachs Asset Management.
- Unmatched Backing: Goldman Sachs joins existing strategic investors BlackRock, J.P. Morgan Asset Management, and Apollo, creating an unprecedented alliance of global financial leaders supporting a single TAMP.
- Focused Innovation: The capital accelerates development of custom public-private model portfolios and advanced UMA technology specifically for high-net-worth (HNW) client needs.
GeoWealth, the modern turnkey asset management platform (TAMP) built specifically by and for registered investment advisors (RIAs), is proud to announce a significant expansion of its Series C funding round. This $42.5 million strategic investment, led by Goldman Sachs, is not merely a capital injection; it is a powerful endorsement of GeoWealth’s vision to transform the independent advisory landscape.
With this partnership, GeoWealth achieves a milestone unique in the industry: securing strategic backing from four of the world’s most influential asset managers – Goldman Sachs, BlackRock, J.P. Morgan Asset Management, and Apollo.
The detail: Why this matters for independent advisors
This investment directly accelerates GeoWealth’s ability to solve the most complex challenges facing growth-minded RIAs today. The focus of this next phase is clear: enabling personalization at scale.
1. Revolutionizing Private Market Access via UMAs The demand for private equity, private credit, and real estate in HNW portfolios is at an all-time high. However, integrating these alternatives has traditionally been an operational nightmare for advisors.
- The GeoWealth Solution: Leveraging this new capital, GeoWealth will deepen its Unified Managed Account (UMA) framework. This allows advisors to seamlessly blend public securities (ETFs, mutual funds) with private assets into a single account. This provides clients with a holistic view, simplifies tax management, and streamlines allocation efficiency.
2. Building Sophisticated, Total Portfolio Models The partnership with Goldman Sachs, which began operationally in October 2024, focuses on creating open-architecture custom models.
- The Benefit: Advisors can now access sophisticated, diversified lineup of model portfolios that incorporate institutional-grade public and private investment solutions. RIAs can further personalize these models to align perfectly with the specific goals of their high-net-worth clients.
A strategy for controlled independence
Despite the entry of global financial giants, GeoWealth’s core identity remains intact. The firm’s original owner, The Globe Resources Group, retains majority ownership. This ensures GeoWealth maintains the agility and dedication to RIA-first innovation that fueled its rapid growth and success with large enterprise RIAs.
“We have been extremely intentional about building our investor base,” said Colin Falls, CEO of GeoWealth. “We’ve found the perfect balance: the strategic weight, global network, and innovative thinking of partners like Goldman Sachs, combined with the operational freedom guaranteed by our majority family office ownership. This allows us to build the platform on our terms-always prioritizing the needs of our RIA partners.”
As part of this agreement, Bryon Lake, Partner and Global co-Head of Third Party Wealth at Goldman Sachs, will join GeoWealth’s board of directors, providing invaluable strategic guidance.
Looking ahead: Product and Service acceleration
The $42.5 million investment will be immediately deployed across two critical areas:
- Product Development: Accelerating the roadmap for integrated technology, specifically focusing on custom model capabilities and user experience for advisors managing complex portfolios.
- Client Service: Investing in the team and resources required to support the rapid adoption of the GeoWealth platform by enterprise-scale RIA firms nationwide.
About GeoWealth
GeoWealth is a turnkey asset management platform (TAMP) and financial technology solution built specifically for the needs of modern RIAs. GeoWealth’s user-friendly, cost-efficient, integrated technology enables advisors to access a diversified lineup of model portfolios and offload mid-and back-office responsibilities, including performance reporting, billing, portfolio accounting, and more. Via its customizable open-architecture platform, GeoWealth enables advisors and firms to grow faster and serve clients more efficiently. Founded in 2010, GeoWealth is headquartered in Chicago, IL.
About Goldman sachs Asset Management
Goldman Sachs Asset Management is the primary investing area within Goldman Sachs (NYSE: GS), delivering investment and advisory services across public and private markets for the world’s leading institutions, financial advisors, and individuals. The business is driven by a focus on partnership and shared success with its clients, seeking to deliver long-term investment performance drawing on its global network and deep expertise across industries and markets.
