Global brands are increasingly consolidating payment operations onto unified commerce platforms as they look to simplify cross-border transactions, centralize data, and improve customer experiences across digital and physical channels.
Adyen has announced a strategic partnership with Lavazza aimed at transforming the coffee group’s global payment infrastructure. The collaboration will see Lavazza adopt Adyen’s unified commerce platform to streamline transactions across multiple markets, covering both B2B operations and direct-to-consumer (D2C) channels.
The rollout, scheduled throughout 2026 and beyond, reflects a growing trend among global brands to consolidate fragmented payment systems into a single, scalable architecture that supports both operational efficiency and improved customer experience.
Unified commerce to replace fragmented global payment systems
Lavazza’s payment ecosystem has historically spanned multiple providers, regions, and channels creating complexity in managing transactions, data, and security across markets. By migrating to Adyen’s single platform, the company is moving toward a unified infrastructure that connects e-commerce, retail, and B2B payments within one system. This transition is already underway, with B2B operations live in the United States and D2C channels active in the United Kingdom and Australia.
The unified model allows Lavazza to:
- centralize payment processing across regions
- enhance security and reduce operational risk
- gain real-time visibility into transaction data
- transform payment data into actionable business insights
This consolidation is expected to support Lavazza’s broader international growth strategy, enabling the company to scale more efficiently while modernizing its digital capabilities.
Phased international rollout across key markets
The implementation is structured as a multi-phase rollout to ensure stability and continuity across Lavazza’s global operations.
Planned expansion timeline:
- 2026 (H2): B2C launch in Italy
- 2026 (end): Expansion into the United States and Germany
- Q4 2026 (B2B): Australia, UK, France, and Denmark
- 2027: Further expansion into Germany (B2B) and France (B2C)
This phased approach allows Lavazza to gradually integrate the platform market by market, minimizing disruption while maintaining operational performance across all channels.
Strengthening customer experience through data and scalability
Beyond simplifying payments, the partnership is focused on improving the overall customer journey. By unifying data across touchpoints, Lavazza can deliver a consistent experience regardless of whether the transaction is consumer-driven or business-related. Adyen’s platform enables the company to connect transaction data across channels, providing deeper insights into customer behavior and purchasing patterns. This data-driven approach supports more personalized experiences and better decision-making at scale. At the same time, the infrastructure is designed to remain flexible, allowing Lavazza to adapt to future payment innovations and evolving consumer expectations without needing to rebuild its core systems.
About Adyen
Adyen is a global financial technology platform offering end-to-end payment capabilities, data-driven insights, and financial products within a single solution. The company supports major international businesses, including Meta, Uber, and Microsoft, enabling them to manage payments and financial operations on a global scale.
About Lavazza
Lavazza is a global coffee group founded in Turin in 1895 and still managed by the Lavazza family. The company operates a portfolio of brands including Lavazza, Carte Noire, and Merrild, with a presence in markets worldwide and annual revenues exceeding €3.9 billion.
