eToro has announced the acquisition of Zengo, marking a strategic step toward expanding its digital asset infrastructure and bridging traditional finance with the on-chain economy. The deal enables eToro to integrate advanced self-custody technology directly into its platform, offering users greater control over how their assets are stored and managed.
The acquisition reflects a broader shift in the industry toward user-controlled finance. By incorporating Zengo’s infrastructure, eToro is enhancing its ability to support emerging use cases such as tokenized real-world assets (RWAs), decentralized trading models, and on-chain financial applications, while maintaining accessibility for its global user base of over 40 million accounts. Zengo has built its reputation around Multi-Party Computation (MPC) cryptography, a keyless security model that removes the need for traditional private keys. Instead of relying on a single vulnerable access point, Zengo distributes cryptographic responsibility across multiple secure “shares,” significantly reducing the risk of asset loss. This architecture addresses one of the main barriers to self-custody adoption security complexity, while maintaining a user-friendly experience.
Its ecosystem includes integrated fiat on- and off-ramps, native staking and token swaps, and secure connectivity to decentralized applications. These capabilities will now become part of eToro’s broader offering, allowing users to move more seamlessly between centralized and decentralized financial environments. The timing of the acquisition aligns with a period of strong operational performance for eToro. In Q1 2026, commodities trading particularly gold and oil accounted for approximately 60% of the company’s trading commissions, with volumes increasing nearly fourfold year-over-year. This diversification has provided the financial stability needed to pursue strategic expansion in digital assets despite ongoing market volatility.
According to CEO Yoni Assia, the long-term vision centers on a financial system that is increasingly digital, decentralized, and user-controlled, with self-custody playing a central role. The acquisition of Zengo reflects a strategy of building foundational infrastructure during market consolidation phases, positioning the company for the next cycle of growth. For Zengo, the integration into eToro provides immediate access to a large global distribution network, accelerating its mission to simplify secure self-custody for mainstream users. The partnership also creates a pathway for connecting advanced on-chain tools with a broader retail and professional investor base.
Founded in 2007, eToro has evolved from a social trading platform into a multi-asset investment ecosystem, offering access to stocks, ETFs, commodities, and cryptocurrencies. With the addition of Zengo’s technology, the company is further strengthening its position at the intersection of traditional finance and decentralized infrastructure.
