Square, a division of Block, Inc., has partnered with GOLFTEC to modernize its payments and commerce infrastructure across more than 200 locations in the United States.
The collaboration replaces fragmented legacy systems with a unified platform, enabling GOLFTEC to streamline both in-person and digital transactions while improving operational efficiency.
Overcoming legacy system limitations
Managing a large network of physical locations alongside e-commerce operations created significant operational friction for GOLFTEC.
Key challenges included:
- Manual reconciliation slowing financial reporting
- Limited visibility into transactions and disputes
- Operational inefficiencies impacting staff productivity
Coaches were often required to manage payment processes instead of focusing on customer experience, highlighting the need for a more integrated solution.
Unified commerce in action
The transition to Square’s platform was completed in just four weeks, enabling rapid deployment without disrupting ongoing operations.
The implementation introduced several core improvements:
- Omnichannel Integration: Seamless synchronization between in-store, online, and booking transactions
- Mobile Payments: Coaches can process payments directly within training environments
- Real-Time Insights: Full visibility into transactions across all locations
- Flexible Payment Options: Support for features such as Buy Now, Pay Later
Measurable operational impact
The adoption of Square’s infrastructure delivered tangible business results:
- 10,000 hours saved through reduced administrative workload
- Faster financial reporting, with monthly closing cycles shortened by two days
- $100,000 saved by improving dispute management and reducing chargebacks
Chris Koske, CMO at GOLFTEC, noted:
“Our coaches want to focus on their students, not payment processing. Square allows them to keep their attention where it matters most.”
Scaling modern retail infrastructure
The partnership highlights a broader shift toward integrated, software-driven commerce systems in specialized retail environments.
By combining payments, operations, and analytics into a single platform, businesses like GOLFTEC can improve both efficiency and customer experience while scaling more effectively.
About GOLFTEC
GOLFTEC is a global provider of golf instruction and club fitting services, operating more than 260 locations worldwide. The company leverages advanced technologies, including AI and motion tracking, to deliver personalized training experiences.
About Square
Square, part of Block, Inc., is a global commerce platform that provides businesses with tools for payments, point-of-sale, and financial operations. The platform supports companies of all sizes in managing and growing their operations through integrated technology.
